AtelierPMP’s Fragrance Art between Punk and Philosophy
Daniel Plettenberg, an innovator, strategist, and LGBTIQ* activist, together with Stefanie Mayr, whose roots lie in political fashion, brought AtelierPMP to life. Both are true St. Pauli natives, deeply rooted in a district known for its unconventional and rebellious spirit. This energy and defiance flow directly into their work. AtelierPMP is the result of a creative vision that refuses to compromise – whether it’s about the quality of the fragrances or the stories they tell.
It’s a call for authenticity, for resisting the smoothing and refinement that society often demands.
FROM PUNK TO PERFUME ART
AtelierPMP’s origins lie in the rebellious world of fashion. Stefanie Mayr, who has been running the fashion label Elternhaus for over 20 years, made a name for herself with politically charged T-shirt designs that showcased “attitude” rather than just looking good. In this world of statements, always carrying a certain punk spirit, the idea for AtelierPMP’s first perfume, “Dreckig bleiben” (Stay Dirty), was born. The name itself speaks volumes – it’s a call for authenticity, for resisting the smoothing and refinement that society often demands.
“Dreckig bleiben” is not just a fragrance but a philosophy – a tribute to those moments when one can simply be themselves without caring about societal norms.
A FRAGRANCE ATELIER WITH A MISSION
Since its founding in 2012, AtelierPMP has grown into one of Germany’s most creative fragrance ateliers, gaining worldwide recognition. The perfumes created here are not only notable for their unusual and often provocative names but also for their uniqueness and quality. Collaborating with top perfumers like Mark Buxton, known for his avant-garde scents, has enabled AtelierPMP to create fragrances that defy the conventions of the perfume industry.
PERFUME AS A SOCIAL STATEMENT
Each perfume crafted in the St. Pauli workshop tells a story, conveys a message, and invites the wearer to ponder the deeper meanings of life. At AtelierPMP, it’s about more than just perfume; it’s about philosophy, artistic expression, and political messages, about the importance of chosen families and authentic human connections. In a time when the perfume industry often revolves around luxury and glamour, AtelierPMP remains grounded, close to life, and, above all, authentic. The fragrances produced here are unisex and are made in exclusive batches, making them true collector’s items. Special care is taken to use high-quality ingredients that would be unaffordable in mass production.
AtelierPMP’s perfumes bear names like “Concrete Flower,” a scent that captures the raw elements of the street and turns them into a blooming composition, or “Anti Anti,” an olfactory manifesto against superficiality and for more depth and meaning in life. These names aren’t just marketing tricks but reflect the deep convictions of the creators. Each fragrance is a call for reflection, mindfulness, and compassion.
A GLOBAL PHENOMENON
Despite its strong local roots, AtelierPMP has long since become an international phenomenon. Their fragrances are appreciated in Paris, New York, and Japan, even attracting the attention of Vogue. That a small label from Hamburg’s St. Pauli can make waves globally is a testament to the strength and creativity embedded in its products.
Their success story shows that in an industry dominated by large corporations, it’s still possible to achieve success with authenticity and courage. Plettenberg and Mayr have created a brand that doesn’t just sell fragrances but an attitude – one that emphasizes tolerance, openness, and empathy, inviting people to identify with these values.
This Hamburg fragrance atelier is a shining example of how, with a creative vision, craftsmanship, and a clear mission, one can not only survive in the world of perfume but also set new standards. When you wear a perfume from AtelierPMP, you’re not just wearing a scent but also a message, a piece of St. Pauli, and a great deal of authenticity.
